Google, eBAY, AMAZON, Wikipedia et.al. have demonstrated that intelligent computer use can irreversibly transform our daily life. They have been the pioneers of the Service Oriented Architecture (SOA) that builds a computer infrastructure based on networked thinking and pattern language. More and more computers will make the step from money saving "work accelerators" to service that enhance the quality of life. A common infrastructure will permit agile software applications to communicate and exchange information with each other at ease. Sustainable development depends strongly on the accuracy and speed of data discovery and delivery. SOA is not only a way to deal with the deluge of data but also a protagonist of sustainably shaping the face of our future world.